Graphic Design

Dairy Queen's Rebrand

Beacon College | Fall 2023 | DIG 4271 Advertising Design

This project aimed to rebrand an iconic frozen treats brand known for its family-friendly experiences. I aimed to modernize the brand while preserving its fun, togetherness, and quality values.

I developed a design brief proposal that outlined the target audience, goals, and a single-minded proposition. I focused on crucial adjectives: Modern, Chill, Friendly, Bright, Classic, Spotless, and Elegant. I identified the brand’s outdated identity and aimed to evoke joyful memories and a sense of community with the central proposition: "If you come to Dairy Queen, your taste buds and preferences will appreciate it."

I created several sketches for the logo to ensure a modern appearance while retaining the brand's identity. I also designed a cohesive stationery suite mockup, which included letterhead, a business card, a graphic t-shirt, and a mug. This project allowed me to strategically reimagine the brand's identity while incorporating various marketing materials. I used both Adobe Photoshop and Illustrator to design this final product.

Dairy Queen's Rebrand

Business Strategy & Analysis

Social Media is the Right fit Content

Exite Media | Summer 2024 | Social Media Marketing Internship

Exite Media is a digital marketing agency that specializes in SEO strategies and social media campaigns. Their tailored solutions drive substantial growth for both startups and established enterprises.

Project Overview: During my internship at Exite Media, I undertook a project to develop content ideas that aligned with the company's trends while creating visually appealing designs. For one of my projects, I explored "whether social media is the right approach for your business." This choice was motivated by the observation that many businesses struggle to utilize social media as a tool for success effectively. Understanding Exite Media's focus allowed me to provide valuable insights to our target market regarding the appropriateness of pursuing a social media strategy based on the information presented.

This project outlined three key considerations companies should evaluate before establishing a social media presence. It allowed me to demonstrate my design and marketing skills while adhering to the company's brand guidelines. Throughout this process, I gained insights into the preferences of our target market and tailored content accordingly for each platform.

I utilized Canva for this project, given the company’s preference for this software due to the team's familiarity with it. Additionally, I employed Adobe Express in my other projects during the internship. Nonetheless, this particular project was one in which I felt most confident, as I invested significant effort and creativity into the content development.

Social Media is the Right fit Content

Technical Edge

Game-Verse Mobile Application

Beacon College | Spring 2024 | DIG 4500 Project Development

Project Overview: For the entire semester, we were tasked with creating a mobile app that incorporates the concepts of roles and responsibilities in a team-based project. This experience was designed to equip us with the skills to communicate effectively in a professional, fast-paced working environment. I collaborated with Cody Schick, also a student in the class, to develop a mobile application called Game-Verse.

Game-Verse is a gaming subscription service that provides a unified platform for gamers. It enables users to access various games across multiple platforms, including consoles, PCs, and mobile devices, similar to Monopoly GO. The service addresses gamers who face familiar challenges when they need to use multiple consoles to enjoy their favorite titles. Through a subscription-based model, Game-Verse offers unlimited access to an extensive library of games worldwide, providing a cost-effective alternative for gamers who typically invest in multiple gaming systems.

The development of Game-Verse significantly enhanced my comprehension of gaming industry trends and user requirements, influencing the application's foundational concept and underscoring the critical role of user feedback. The process of designing intuitive interfaces refined my UX design proficiencies, while collaborating with Cody. I was able to strengthen my problem-solving and innovative capabilities. Adobe XD was utilized for UI design and the creation of interactive prototypes. This culminating class project delivers a comprehensive, accessible, and enjoyable gaming platform to the wider gaming community.

Credit: Cody Schick (www.linkedin.com/in/cody-schick-757395223)

Robot Animation

Beacon College | Fall 2024 | DIG 3262 Digital 3D

Project Overview: For this project, I created a 3D robot animation using Autodesk Maya as part of my final project from the class. The assignment required building a robot from primitive shapes, refining its form through editing vertices and edges, and animating at least two moving parts within a designed environment. I enhanced the project beyond the core requirements by applying parenting techniques, which allowed the robot’s movements to feel more natural and interconnected. I also integrated textures, lighting, sound, and camera work to create a more polished and engaging animation. Through this process, I gained hands-on experience in modeling, animation, and environment design while learning how advanced tools like parenting can elevate the realism and functionality of an animation.